{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many luxury brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't altered a lot in years; it does not have TikTok, and doesn't give celebs